July Sale Guide for Sydney Shoppers

The winter chill has set in this week, which makes it the ideal time to bring some warmer staples to your wardrobe. It’s the end of the school holidays and end of year, so there is a good deal of warehouse sales going around, which you can organise same day home delivery for. Plus if you think monogramming is gone in the world of fashion, think again. Sydney brand Alt.Armour is just another go-to for many things bespoke.

Sales Guide

If you do not mind a sale with a mystery location, then the Designer Forum warehouse sale is one to keep on your radar this weekend. The sale will include of 80 percent off women’s, men’s and children’s clothes, the display furniture is set to be stocked with the likes of Camilla, Zimmermann, Bec & Bridge and Bassike. The sale location is kept top secret until Thursday, so keep your eye on the brands’ socials for updates.

Australian Brand Maurie & Eve are bringing their warehouse sale to Sydney for a few days with up to 70 percent off fall and winter ’17 inventory, along with chosen samples. Combining femininity with practicality, expect to see their signature silhouettes, structures and colours.

Synonymous with the Australian fashion trends for decades, Leona Edmiston is holding their yearly two-day warehouse sale with a minimum of 60 percent off all stock. Find Leona’s classic female prints in the type of vintage finds, samples, dresses from $30, children wear from $20, $40 handbags and jewellery and women’s shoes priced at $50.

Mark your diaries, next week Paddington will once more play host to the cult developer clearance event, Big Fashion Sale. There’ll be approximately 80 percent off on 20 local and worldwide luxury items, such as clothes, jewellery, men’s and women’s shoes and purses. Designers to watch out for include Lanvin, Christopher Kane, Stella McCartney, Alexander Wang, Studio Elke, rag & bone and a lot more.

Online boutique Esther has 80 percent off on apparel essentials at the end of fiscal year sale. The sale includes winter clothing and accessories from Finders Keepers, Blessed Are the Meek, Jetset Diaries, Grace and Hart and more, along with home decor and gifts, Esther also provide a same day online delivery service on all full priced and purchase products.

Hansel & Gretel is holding a pop-up sale with preceding season samples and collections on offer. Known for masculine shapes with feminine sensibilities and neutral tones, this is the ideal chance to catch some clothing items which will take you in the office to date night.

New on the Shelves

From the Early 1900s, it is possible to envision the humble bra looked quite different, meanwhile the sports bra was still some 60 years from being invented. Berlei, that’s now synonymous with the sport bra in Australia, is celebrating its 100th birthday with a series of special edition styles designed by Sydney-based screen-printing artist Kate Banazi. The four designs feature colours and patterns that Banazi says evoke attributes of power and motion.

The London-born artist has collaborated with Dion Lee and Qantas but this mission introduced parameters unique to lingerie design. “It’s a really small space. You are utilising maybe 20 centimetres square,” she said. She enjoyed the challenge and the contrast of designing in more commercial boundaries and allowing her to do something totally different to her works that usually hang proudly in modular exhibition spaces.

On Trend

Grey is usually synonymous with the gloomy weather conditions of winter, but It’s going to brighten up — and get more chic — with fashion house Dior with it as one of the basic colours of the Paris Haute Couture collection. After the exploration of blue in the ready-to-wear autumn/winter collection, designer Maria Grazia Chiuri paid tribute to the colour’s association with lavish fashion through the 40s and 50s. Sheer gowns and tailoring brought to life the numerous shades of grey, creating a statement. Grey also set the tone for the Valentino and Zuhair Murad collections, providing luxurious materials such as velvet and tulle, embellishments, decorative textures and shapes a canvas to glow.

Grey is a Sensible colour to invest in for the seasons to come, perfect for both formal and casual looks.

Alt.Armour Monogram

At the Same fashion as millennial pink is shaping up to be the colour of 2017 (sorry green, you didn’t stand a chance, the monogramming trend doesn’t seem to be moving anywhere. Sure it seems like everything under the sun, from our pyjamas to women’s sneakers, now bears our initials, who does not need to invest in a small bespoke piece?

While the majority of the monogramming on offer thus far has been quite slippery, the creative’s behind the site and ecommerce store Eating up with the Hannashians and Joshua Joynes of Cosmopolitan magazine have banded together to present a brand new offering in the Australian industry. Observing the current “hardware trend”, Alt. Armour provide industrial-inspired pebbled leather cross body bags, a thick string and elastic soft leather strap, with bespoke heavy-metal lettering bolted on the front. They’re chic and practical enough to become your go-to accessory for work and brunch. The bag will suit your ankle boots, iPhone, wallet and essentials and contains slots for cards.

The brand is now offering silver letter luggage from $149.00-$209.00. . The #altarmy plan to start more “unique and edgy” accessories will soon arrive in gold.

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